Brand New HQ Gets Eagle Soaring With the Press
Official VIP opening makes business news across Scotland
Publicity for the launch ended up reaching a fantastic breadth of media outlets in the national, regional and business press.
So how did it all happen and (if you missed it) what did we do? In order to build on the importance of the move, we were able to arrange for local politician and the SNP’s Westminster Spokesperson for Business, Skills and Innovation, Hannah Bardell MP, to visit the site and quite literally ‘cut the ribbon’.
Having been given a full tour and background on the business by our Co-Directors, Jerry Stewart and Fiona Deas, Hannah also provided some great quotes and featured in a photoshoot and video, both of which helped ensure our HQ launch made a great impact.
The story proved a real hit. We were chuffed too, as our substantial commitment to West Lothian and its economy featured in the premium business press in Scotland.
The Scotsman’s new online business platform, BQ Live and the Scottish Business News Network all featured our big move, along with video and images from the day gaining us excellent exposure and opening the business to potential new clients.
Finishing off the media coverage, we featured in the news section, both in print and online, of The National, Scotland’s pro-independence paper, which has a loyal following typically just shy of 20,000 readers.
With many more readers online, their running a positive piece on the move topped it all off and highlighted just how proud the firm is to be able to commit to Bathgate and West Lothian.